Sunday, March 2, 2008

Is Oscar On Life Support?

From Daily Variety:

For years, the brahmins of the Academy of Motion Picture Arts & Sciences have viewed the Oscarcast as a sacred tradition.

However, with viewership of the kudocast hitting an all-time low last week, it's clear that Oscar, now 80, is showing his age. Many members of the Academy -- even conservative types that aren't your typical squawkers -- are grumbling that it's time for a change.

With an average of 32 million viewers, the kudocast only barely topped the regular Tuesday airing of "American Idol," which reeled in 29 million. (Oscar's ratings are likely to inch up some next week when delayed viewing via DVRs is factored in by Nielsen.) In the demographic that matters most to advertisers, adults 18-49, "Idol" had the edge with an average of 14.7 million to Oscar's 14 million.

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