Wednesday, February 4, 2009

SuperGraphics Overtake L.A.

There has been a controversy brewing in LA and other cities pitting building owners against building office tenants against city officials.

Companies are taking ordinary office buildings and turning them into super advertisements by placing huge ads on them. One building even covered up the windows with a super ad for Tropicana, much to the dismay of tenants.

I support advertising. It is my business. But there is a limit. When companies lease space, they should not have their windows covered up and offices darkened. There is something wrong with that.

On the other hand, the supergraphics bring building owners incredible sums of money. So for some they would rather turn their buildings into an ad than have tenants, and some indeed are telling tenants to take a hike if they don't like it.

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